Brand Harmony

In stock
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SKU
9788177221770
Quick Overview
The book builds a case that a customer's experiences with a brand have to harmonise. It takes a lot more to win over savvy buyers than a clever ad or a catchy slogan, enligthens the book.
KES2,400.00
The book builds a case that a customer's experiences with a brand have to harmonise. It takes a lot more to win over savvy buyers than a clever ad or a catchy slogan, enligthens the book.
More Information
Author Steve Yastrow
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