Marketing Medicine

Marketing Medicine is a thought starter, not a text book. Drawn from a decade of weekly newspaper columns penned by a seasoned international Marketer. This is a book about Marketing that just happens to have been written in Africa. Marketing Medicine takes a look at the realities of Brand Management, Setting Strategy, Seeking Insights, Target Identification, Choosing Channels, Getting Creative, Public Profile and Brand Delivery. Marketing Medicine delivers learnings that are applicable to business worldwide Illustrated with true accounts of marketing campaigns of the past decade, and celebrating some of Africa's most successful practitioners. Each chapter contains helpful tips to follow. It's a witty and coherent read for anyone interested in the practice of modern Marketing - in Africa and the wider world.