The Filter Bubble

A polemic and a warning . . . designed to agitate us into awareness because this may be the only way we can burst the bubble ' Brian Appleyard, Sunday Times Why is the internet watching you? How is it doing it? And is there anything you can do about it? In this devastating expose of internet giants such as Google and Facebook we are given a glimpse of the secretive world that lies behind the Windows pane. Filled with fascinating stories illustrating the way companies are covertly gathering data on each of us and then using that data to make decisions about what we like, who we talk to and how we think, The Filter Bubbleis the first book to reveal the hidden 'net' inside of which each of us is trapped. 'Explains how insidious customization of the web is limiting our access to information, and narrowing rather than expanding our horizons' Observer 'An excellent debunker of internet clichés. Pariser comes as close as anyone has to explaining the misgivings that a lot of internet users feel' Financial Times 'Well-written, thoroughly researched and informative . . . the possibilities become truly amazing - or, if you prefer, scary' Scotsman